Friday Five: the digital marketing life cycle

Welcome to the second in an occasional series of Day Tripper Friday Five posts. Today I’m taking the easy way out by sharing a recent post by Ira Kaufman of Social Media Today, 5 Stages of an Integrated Digital Marketing Life Cycle. They are:




No. Wait a minute. Those are the stages of grief, which sometimes can afflict a marketer who is trying to launch an integrated marketing campaign too quickly (so keep that grief link handy, for you may need it).

The real digital marketing life cycle looks like this:


And it happens over a period of 16 to 27 months.

That’s much longer than most of Kaufman’s clients expect. They’re usually anticipating results within 3 months. But to do things right, it’s going to take 3 months just to do the ground work (the Setup phase in the chart above).

Kaufman’s post may prove valuable for anyone dealing with unrealistic expectations from clients or bosses.

Happy Friday and for my U.S. readers, have a great Labor Day Weekend.

P.S. – Thanks to Kathy Meyer (@2cre8 on Twitter) for the tip.

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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