Disclaimers matter

There are customer-service and PR lessons aplenty to be learned from Price Chopper’s bone-headed actions targeting a customer who complained about the company in a Twitter post. Price Chopper’s reaction to the negative tweet — contacting the customer’s supervisor and other execs at this customer’s workplace — should serve as a cautionary tale for anyone in the marketing and PR biz.

disclaimBut this incident also should serve as a reminder to any of us who use social media to include some sort of “all opinions are my own” disclaimer in our social media profiles. Especially if we also mention our employers in those profiles.

I incorporate a fairly standard disclaimer on this blog, on my Twitter profile (shown above), and on my Facebook profile. How about you?

Advertisements

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

2 thoughts on “Disclaimers matter”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s