Disclaimers matter

There are customer-service and PR lessons aplenty to be learned from Price Chopper’s bone-headed actions targeting a customer who complained about the company in a Twitter post. Price Chopper’s reaction to the negative tweet — contacting the customer’s supervisor and other execs at this customer’s workplace — should serve as a cautionary tale for anyone in the marketing and PR biz.

disclaimBut this incident also should serve as a reminder to any of us who use social media to include some sort of “all opinions are my own” disclaimer in our social media profiles. Especially if we also mention our employers in those profiles.

I incorporate a fairly standard disclaimer on this blog, on my Twitter profile (shown above), and on my Facebook profile. How about you?

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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