Today I’m pleased to introduce readers of this blog to a new higher ed blog focused specifically on “making web content in higher ed work better.”
It’s called Meet Content, and it’s the brainchild of two higher ed marketing whizzes who need no introduction: Georgy Cohen and Rick Allen. They enlisted the help of a lot of other higher ed marketing bloggers and social media mavens to kick off this new venture. (I was honored to be included in the effort and make a cameo appearance in their inaugural post, along with several other higher ed folks.)
Check out the logo created for the site by Jeff Stevens (aka @kuratowa on Twitter):
If you’ve followed Georgy and Rick’s work, you know to expect good things from this blog. And their topic — content, in all its forms, verbal, visual and virtual — is an important one for all of us. It may sound basic, but it’s true. What kind of marketing could any of us do without good content?
As they explain on their LinkedIn site: “In higher ed, content is our most valuable asset, but employing it effectively is one of the most challenging tasks we face. We believe that web content should be as compelling as the institution it represents. Meet Content is an ongoing conversation about the best ways to achieve that goal.”
You can check in on Meet Content elsewhere on the social media realm, including:
- Twitter (@meetcontent)
- Facebook (become a fan to help Georgy and Rick get a short username)