#tlgsm pre-conference preview

I’m off to Minneapolis to join several of my higher ed colleagues for The Art and Science of Social Media Marketing for Higher Education, a one-day workshop to be held on Wednesday, June 8. The workshop is the precursor to this year’s Summer Seminar, a portion of which I also plan to attend.

For the pre-conference workshop, I’ll take part on a panel discussion about using social media tools in higher ed. I’ll be joined on the panel by Lougan Bishop of Belmont University and HubSpot’s social media scientist, Dan Zarrella. We’ll be discussing blogging, Twitter and Facebook but probably will also talk about YouTube, LinkedIn, FourSquare and many of the other social media tools out there.

Dan will kick off the day’s events with a session on “The Science of Social Media Marketing.” Then Kary Delaria of Kane Consulting will talk about “How to Listen in Social Media.” She’s already started talking about it on the KaneCo Conversations blog.

I’m looking forward to learning a lot from both Dan and Kary in their sessions. I’m looking forward to learning a lot from fellow attendees, as well.

Follow along on Twitter

If you can’t join us physically, follow along via Twitter using the hashtag #tlgsm. (That stands for “The Lawlor Group Social Media,” as John T. Lawlor’s company is a co-presenter of the event with Hardwick-Day.)

Following the one-day workshop will be the annual Summer Seminar. You can follow it on Twitter, too, using the hashtag #sumsem11.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

5 thoughts on “#tlgsm pre-conference preview”

  1. Thanks Andrew for such a thorough overview of the social media workshop. We are very excited about learning more from you and the other presenters, as well as hear from the workshop attendees who bring to the table a real breadth of experience. See you soon.

  2. Andrew, thanks again for sharing your insights about blogging and social media with all the participants at the Lawlor Group’s social media workshop. Your experience, professionalism, and thoughtfulness were noted and appreciated. Keep up the good work and leaving your mark on the higher education marketplace.

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