I’m off to Minneapolis to join several of my higher ed colleagues for The Art and Science of Social Media Marketing for Higher Education, a one-day workshop to be held on Wednesday, June 8. The workshop is the precursor to this year’s Summer Seminar, a portion of which I also plan to attend.
For the pre-conference workshop, I’ll take part on a panel discussion about using social media tools in higher ed. I’ll be joined on the panel by Lougan Bishop of Belmont University and HubSpot’s social media scientist, Dan Zarrella. We’ll be discussing blogging, Twitter and Facebook but probably will also talk about YouTube, LinkedIn, FourSquare and many of the other social media tools out there.
Dan will kick off the day’s events with a session on “The Science of Social Media Marketing.” Then Kary Delaria of Kane Consulting will talk about “How to Listen in Social Media.” She’s already started talking about it on the KaneCo Conversations blog.
I’m looking forward to learning a lot from both Dan and Kary in their sessions. I’m looking forward to learning a lot from fellow attendees, as well.
Follow along on Twitter
If you can’t join us physically, follow along via Twitter using the hashtag #tlgsm. (That stands for “The Lawlor Group Social Media,” as John T. Lawlor’s company is a co-presenter of the event with Hardwick-Day.)
Following the one-day workshop will be the annual Summer Seminar. You can follow it on Twitter, too, using the hashtag #sumsem11.