What is the future of #PR?

I_Love_PRThis Thursday, April 19, I’ll be joining Seth Odell on Higher Ed Live for a discussion about public relations in higher education. I hope you’ll join us.

The future of PR is a topic that’s been on my mind for the past six or seven years. It’s been a time of tumultuous change as the digital revolution has altered communications, marketing, journalism and so many other fields. The way we build connections with our audiences has changed dramatically during that time.

I’ve talked about this subject more than a few times on this blog (some examples below). And it’s a topic I and some other fine thinkers in the higher ed PR realm (Joe Bonner, Tracy Mueller and Lori Packer) discussed last October by way of Meet Content. Judging from the comments we received from the Q&A, this subject is of interest to many of you, and you have a lot to say about it.

So, as I prep for Thursday’s show, I’d love to hear what other PR practitioners in higher ed think about this subject. Or even non-practitioners — as it seems PR is morphing into something different. “PR” is now woven into the fabric of web organizations, marketing, branding, student affairs, alumni relations, development, corporate relations, community relations, the HR functions and many other disciplines. Where do you see PR heading? What is the future of this field?

To help frame the discussion, here are a few past posts on this broad topic for your consideration:

Photo: “I Love PR,” by Lisah & Jerry Silfwer, via Flickr (http://www.flickr.com/photos/doktorspinn/2307921375)

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

2 thoughts on “What is the future of #PR?”

  1. Sounds like a great topic! As technology makes the possibility of organization/public relationships more tangible, long-term and measurable, I think that PR professionals will hold a more important advisory role than ever. Your other posts on our role of producing more media content highlights PR’s journalism roots, and allows us to have more direct relationships with our external audiences without always having to go through the news media filter or advertising. Looking forward to listening in on the broadcast!

  2. Davina – Thanks for sharing your perspective. I agree that PR must evolve into more of an advisory role — and not just for crisis communications or media relations, but other issues as well. As one post I shared points out, many are asking the question of whether a centralized PR outfit should “own” social media for an institution.

    There are a lot of questions and issues to sort out. I think this conversation is only just beginning to take shape.

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