The future of PR is a topic that’s been on my mind for the past six or seven years. It’s been a time of tumultuous change as the digital revolution has altered communications, marketing, journalism and so many other fields. The way we build connections with our audiences has changed dramatically during that time.
I’ve talked about this subject more than a few times on this blog (some examples below). And it’s a topic I and some other fine thinkers in the higher ed PR realm (Joe Bonner, Tracy Mueller and Lori Packer) discussed last October by way of Meet Content. Judging from the comments we received from the Q&A, this subject is of interest to many of you, and you have a lot to say about it.
So, as I prep for Thursday’s show, I’d love to hear what other PR practitioners in higher ed think about this subject. Or even non-practitioners — as it seems PR is morphing into something different. “PR” is now woven into the fabric of web organizations, marketing, branding, student affairs, alumni relations, development, corporate relations, community relations, the HR functions and many other disciplines. Where do you see PR heading? What is the future of this field?
To help frame the discussion, here are a few past posts on this broad topic for your consideration:
- The shrinking news hole for education
- Thinking like a media organization
- Should PR handle #highered social media?
- 13 years = an eon in journalism (just watch the first 3 minutes of this video)
Photo: “I Love PR,” by Lisah & Jerry Silfwer, via Flickr (http://www.flickr.com/photos/doktorspinn/2307921375)