Inspired by this list of 11 marketing books for summer reading, I thought I’d share what’s on my marketing-related reading list for the summer:
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, by Rohit Bhargava. I’m about two-thirds through this book about the importance of building trust in our marketing. Look for my review of this book soon.
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology, by Bernd Schmitt, a business prof at Columbia University. I’ve been getting more interested in positive psychology movement since watching Shawn Achor’s TED talk, The Happy Secret to Better Work (highly recommended). In Happy Customers Everywhere, Schmitt talks about the latest positive psychology research and how it can help organizations build stronger connections with their constituents.
What Chinese Want: Culture, Communism and China’s Modern Consumer, by Tom Doctoroff. Now that the campus where I work has started building a new university in China, I thought it was high time for me to start learning more about this powerful player on the global scene. This book looks like a promising introduction to modern China and its marketplace.
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, by Mark Ingwer. More psychological insight for marketing.
18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, by Peter Bregman. This one comes highly recommended by Karine Joly, one of the most productive bloggers I know. Read her 1-1-1 review of this book.
I hope I get through all of these over the summer. Maybe I should read that productivity book, 18 Minutes, first.
What’s on your list? What are your recommend summer reads for marketers? (Or if you’re tired of marketing books, you might want to take a cue from Dave Van de Walle and take a break from marketing books this summer.)