Friday Five: Summer reading edition

Inspired by this list of 11 marketing books for summer reading, I thought I’d share what’s on my marketing-related reading list for the summer:

A few of the books on my summer reading list.

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, by Rohit Bhargava. I’m about two-thirds through this book about the importance of building trust in our marketing. Look for my review of this book soon.

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology, by Bernd Schmitt, a business prof at Columbia University. I’ve been getting more interested in positive psychology movement since watching Shawn Achor’s TED talk, The Happy Secret to Better Work (highly recommended). In Happy Customers Everywhere, Schmitt talks about the latest positive psychology research and how it can help organizations build stronger connections with their constituents.

What Chinese Want: Culture, Communism and China’s Modern Consumer, by Tom Doctoroff. Now that the campus where I work has started building a new university in China, I thought it was high time for me to start learning more about this powerful player on the global scene. This book looks like a promising introduction to modern China and its marketplace.

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, by Mark Ingwer. More psychological insight for marketing.

18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, by Peter Bregman. This one comes highly recommended by Karine Joly, one of the most productive bloggers I know. Read her 1-1-1 review of this book.

I hope I get through all of these over the summer. Maybe I should read that productivity book, 18 Minutes, first.

What’s on your list? What are your recommend summer reads for marketers? (Or if you’re tired of marketing books, you might want to take a cue from Dave Van de Walle and take a break from marketing books this summer.)

Flickr photo: Beach Reading by aafromaa.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

3 thoughts on “Friday Five: Summer reading edition”

  1. You’re too kind, Andy :-)
    I’ve started Empathetic Marketing and Happy Customers Everywhere is on my list too along with a few others for this summer.

    You should definitely start with 18 Minutes – it’s a short read that’s really worth it.
    Happy reading!

  2. Thanks for the list. I’m going to add a couple to mine. One book I’ve got on my reading list that I’m looking forward to is Platform by Michael Hyatt. How to leverage influence from the head of Thomas Nelson Publishing. Also writes a good blog.

  3. This is a great list, Andrew. Thanks for referencing mine…but I was spending time looking for my next read – I think the China book you reference, and Likeonomics, both sound like winners.

    Make it a great summer!

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