I’ll be in Chicago next week for the joint conference of CASE Districts V and VI: Better Together. I’ll also be presenting on Tuesday, Dec. 11.
Our host city’s mayor, Rahm Emanuel, once advised President Obama to never let a serious crisis go to waste, and I’m taking the mayor’s words to heart. I’ll be co-presenting about the role social media plays in crisis communications, focusing my portion of the session on the lessons learned from a May 2011 incident on our campus in which a gunman drove onto campus and ran into a building, forcing us to initiate what we erroneously called a “lockdown.” (Speaking of lessons learned: No campus can be entirely locked down.)
My co-presenter is Brian Huonker, assistant director of marketing at Illinois State University, who has had his own share of crises to deal with in recent years.
So, if you’re attending the conference and you’re interested in the subject of social media’s role in crisis communication, I hope you’ll join us.