A lot of bloggers post end-of-year/start-of-year pieces that gives their take on what trends the new year will bring.
I scanned several of these posts. Here are five that are most relevant to higher ed marketing work and definitely worth passing along.
There are a lot of good ideas here, and most of them are well-informed by the authors’ own perspectives, research and experiences. Time will tell which of these trends actually take hold in 2013 and what falls by the wayside.
1. 7 digital trends that will shape #highered in 2013 is Karine Joly’s UniversityBusiness article on the same topic, presented for her blog readers. Terrific insights, as usual.
4. 5 marketing predictions for 2013, from Mashable.
5. More higher ed marketing and web predictions, an hour-long Higher Ed Live program/roundtable discussion with Oberlin’s Ma’ayan Plaut, Harvard’s Mike Petroff and Bravery Transmedia’s Joel Goodman, all moderated by host Seth Odell of Southern New Hampshire University.