Power Up for the CASE District VI conference

powerupPower Up! is the theme for the 2014 CASE District VI conference, coming up next month (Jan. 12-14) in Kansas City, Mo. If you plan on going — and I hope you are — you have until Dec. 13 to register under the early bird discount rate.

As chair of the communications and marketing program for the conference, I’m excited about the group of presenters who will be joining us.

That group includes two well-known and highly regarded visionaries in the higher ed communications and advancement world — web maven Mark Greenfield (@markgr) of the University at Buffalo and Andrew Gossen (@agossen) of Cornell’s alumni association. These guys will kick-start the conference on Sunday, Jan. 12, with back-to-back sessions offering us a glimpse into the future of digital disruption.

From there, we’ll have presenters on marketing, branding, PR, media relations and web design, among other things.

Also for this year’s conference, we’re tapping into Kansas City’s creative community to bring you some experts from beyond higher ed to give us a fresh look at graphic design and creativity. These include Tyler Galloway, chair of graphic design at the Kansas City Art Institute, and Clifton Alexander, the owner and “creative Chuck Norris” of KC’s REACTOR Design Studios.

We’re also fortunate to have two great keynote speakers lined up: Michael Uslan, who is best known as the originator of the Batman series of movies, and Dayton Moore, senior VP of baseball operations and general manager for the Kansas City Royals.

I’ve talked mostly about communications and marketing content, but there’s a lot to offer those interested in fundraising, alumni relations, leadership and other things related to institutional advancement. Take a look at the entire conference program for more background. And then remember to register before Dec. 13, if you want the best deal.

See you in KC next month!

P.S. – Don’t forget to follow @CASEVI on Twitter for updates leading to and during the conference.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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