Keep your eyes peeled for a postcard (like the one pictured) from CASE announcing this year’s CASE Annual Conference on Marketing and Branding. If you’re involved in marketing or branding for your institution, you won’t want to miss this conference.
Led by the illustrious Rachel Reuben (@RachelReuben), associate VP for marketing communications at Ithaca College, this conference promises to be a terrific opportunity for anyone wanting to learn from some great higher ed marketing and branding pros.
I’m fortunate to be a part of the faculty for this conference, which is scheduled for April 30-May 2 in Baltimore, Maryland. Joining Rachel and me are three more exceptional marketing and branding pros:
- Charlie Melichar, senior consultant in strategic communications at Marts & Lundy and formerly with Vanderbilt University and Colgate University. I’ve worked with this great presenter in the past, and look forward to working with him again.
- Jason Simon, who recently joined SimpsonScarborough as a VP and partner after serving as executive director of marketing communications for the University of California System. He previously held a similar position at North Carolina State University.
- Heather Swain, the VP for communication and brand strategy at Michigan State University. A member of Michigan State’s staff since 2006, she previously work in communications at Ball State University.
Check out the program. We’ll be covering a broad range of relevant topics — from launching a new brand identity, measuring success and using storytelling in your marketing to advertising strategies and keeping your brand vibrant beyond the launch, and more. So sign up for this great opportunity. I hope to see you there.