But how much is too much?
This is something I’ve thought about since Guy Kawasaki brought it to my attention back in 2009. (See my post, To drive traffic, tweet and repeat, about Kawasaki’s test of tweet frequency.)
I’ve also worried about this idea of frequent and repeat tweeting. Like every other blogger with a PR or marketing background, I want to drive traffic to this blog. One way I do this is by sharing links to my blog posts on Twitter. I usually repeat the post a couple or three times, and generally I tweak the wording a bit in an effort to appear somewhat less lazy than a guy who automates tweets to churn them out at regular intervals. I don’t think I tweet too much. But I can’t help but wonder whether others see my approach to repeat tweets as obnoxious or spammy. I wonder whether followers ever notice those repeat tweets, and whether they think I’m posting too much about my own content.
When Kawasaki ran his experiment in 2009, he put eight hours of time between each repeat tweet. (He scheduled four identical tweets over 24 hours, then reported his results.) But a new experiment by Jade Furubayashi of SimplyMeasured makes Kawasaki’s test appear to be a model of restraint.
Furubayashi tweeted for one week in 15-minute increments, and another week in 30-minute increments. Her results showed that the more frequent the tweets, the greater the traffic from Twitter to her website.
So, frequent tweeting seems to drive web traffic.
But one item not addressed in Furubayashi’s experiment (and an issue raised in the comments to her post) has to do with the content of the tweet. Which also has to do with the headline or description used. (More about that in a previous post.)
What do you think? What’s the sweet spot for tweet frequency?