Digital marketing (somewhat) defined

DigitalMarketingI recently ran across a blog post offering the views of several marketers on what digital marketing is.

The post features insights from nine marketers who try to describe the essence of digital marketing.

It’s interesting to read the different perspectives on the subject.

But of all the comments, two resonated with me the most:

  • The analogy drawn by Kevin Green (@KevinMGreen), executive director of marketing at Dell, who compares digital marketing to modern architecture. “Form follows function. An object can take several different shapes and be adorned with a variety of different elements, but it’s up to the marketing architect to understand what will be acceptable to the masses and meet social expectations.”
  • This straightforward explanation from Becky Ewert (@BeckyEwert), digital content strategist for Capella University (and the only higher ed marketer on the panel): “Anytime you use connected devices to reach people with your content, you’re engaging in digital marketing.”

But perhaps the most perceptive statement about digital marketing came from one of the comments of the post:

The distinction between marketing and digital marketing is rapidly disappearing. Where there used to be a clear line drawn in the sand, it simply doesn’t exist anymore. I’d even go as far to say that one can’t exist without the other.

I tend to agree with that statement. Digital marketing has become a component of marketing. What do you think?

Image via Infocux Technologies on Flickr.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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