Heading to the American Marketing Association’s Symposium for the Marketing of Higher Education? My old pal Charlie Melichar (@melicharlie) and I will be co-presenting on Tuesday, N0v. 11, with a session we’re calling “Marketers as Masters of the Mix.” Here’s the description:
Traditional lines between marketing, PR, branding and reputation management are gone. Today’s marketers need to have an understanding of all the ways in which communication can drive institutional success. From tools to technique, this session will focus on how higher ed marketers can position themselves – and empower their community – to help their institutions thrive in this era of convergence.
Intrigued? Then join us. Our session begins at 10:15 a.m. Tuesday, Nov. 11.
Even if you can’t make that session, I hope to see you around during the conference.