No matter who emerges victorious in tonight’s NCAA Division I national football championship (update: Ohio State did), it’s clear that the University of Oregon’s new If branding campaign is a winner.
Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It will air again during tonight’s game, when Oregon takes on Ohio State University for the national championship.
As slick as the video is, even more impressive is the accompanying microsite, which Oregon developed in partnership with branding agency 160over90. Kudos to Oregon and 160over90 on coming up with a winner.