‘Snake Invasion’: Gamifying a century-old #StPats tradition

Screenshot for "St. Pat's Snake Invasion," an arcade-style game modeled after Missouri S&T's century-old tradition.
Screenshot for “St. Pat’s Snake Invasion,” an arcade-style game modeled after Missouri S&T’s century-old tradition.

Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents.

It’s all part of a ritual to prepare the campus and community for the arrival of St. Patrick, the patron saint of engineers, and our 107-year-old St. Pat’s Celebration. (Just as Patrick drove the snakes from Ireland, so to our students clear the campus of artificial serpents.)

Now, some clever members of our web and digital marketing team have replicated the snake invasion in an arcade-style game designed just for the occasion.

“St. Pat’s Snake Invasion” went live this morning, to coincide with the campus event. We hope our students, alumni and other visitors to our website enjoy this little activity. Why not give it a try yourself? Go to rol.la/stpatsnakes. And be sure to turn up the volume.

Meanwhile, back on campus...
Meanwhile, back on campus…
Advertisements

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s