Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents.
It’s all part of a ritual to prepare the campus and community for the arrival of St. Patrick, the patron saint of engineers, and our 107-year-old St. Pat’s Celebration. (Just as Patrick drove the snakes from Ireland, so to our students clear the campus of artificial serpents.)
Now, some clever members of our web and digital marketing team have replicated the snake invasion in an arcade-style game designed just for the occasion.
“St. Pat’s Snake Invasion” went live this morning, to coincide with the campus event. We hope our students, alumni and other visitors to our website enjoy this little activity. Why not give it a try yourself? Go to rol.la/stpatsnakes. And be sure to turn up the volume.
Higher Ed Marketing 