Some worthwhile posts from the past week or two for your Fourth of July weekend reading pleasure.
This CollegeWebEditor.com preview of Ruffalo Noel-Levitz‘s soon-to-be-released annual E-Expectations report was one of the week’s most important reads for anyone involved in marketing or undergraduate student recruitment. If you haven’t yet read this post, drop everything and do so now. CollegeWebEditor.com’s Karine Joly provides a good summary of key takeaways from the report, which comes out next week. The main takeaway for me is that it’s high time higher ed take that big leap to a digital-first mindset for student recruitment marketing. (Bonus link: This Monday, Higher Ed Live‘s Chris D’Orso will take a deep dive into the E-Expectations report during his webcast.)
Still looking for a reason to attend HighEdWeb 2015 this fall in Milwaukee? Do it for science.
Yes. Bill. Nye. At HighEdWeb.
As if that weren’t enough awesomeness for a single conference, the organizers also announced that Mr. @UnMarketing himself, Scott Stratten, will return to HighEdWeb to close out what promises to be yet another great conference for web and marketing folks.
Social = success
A lot of senior-level marketing types (39 percent, according to one recent study) don’t see much value in social media data, but this ClickZ article points out that understanding what’s being said on social media can help brands adjust their marketing tactics.
“The most powerful use of social media data is to be listening and hearing what’s going on as a critical way to stay in touch with the mind of your target,” says Allen Adamson, chairman of North America for the agency Landor. Social platforms are great resources for qualitative data because people are more open with their thoughts about brands there, Adamson says.
But there’s good, actionable quantitative data to be had out there, too. For instance, “If we see a YouTube video doing well, we make a shorter form and do a Facebook video ad,” says Opher Kahane, CEO of Origami Logic. “We use that data to add more fuel to the fire.” Read on to learn some ideas to fuel your social media marketing efforts.
Slay your sacred social media cows
Social media hasn’t been around for long. But it’s been around long enough for a set of conventions to grow up around it.
You know the rules: Never cross-post content, don’t post more than X times per day/week, etc.
In 9 social media marketing rules you should break, Anvil Media president Kent Lewis gives us permission to slay some of those sacred social media cows.
Focus on the faculty
How often do we really consider our faculty and their expertise in our branding and marketing efforts? Not as often as we should, says Fran Zablocki of mStoner in a recent post, The value of faculty expertise. From media relations to internal communications, leverage the talents and expertise of your academics to help your brand.
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Happy weekend, and for my fellow citizens of the United States of America who are celebrating Independence Day tomorrow, here’s a bonus link for reflection: How the Declaration of Independence Can Still Change the World.