Content: The movie

Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?

The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing.

From the Content Marketing Institute’s website:

It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has changed — and will continue to change — business and media forever.

If you can carve out 45 minutes to watch this documentary — even if it means eating lunch at your desk one day this week — it’s worth a view.

Hat tip to author and speaker David Meerman Scott for sharing this on his site.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

3 thoughts on “Content: The movie”

  1. For some time I have had concerns of the business and services of Information Technology (IT) being considered operational utility resources by those we serve versus my hope of IT being thought of as strategic and enabling. This enlightens me to explore how we can market the story and content of our IT for us to best be perceived and received in this way. Thanks Andy.

    1. Hi John – I’m glad you found this helpful. I don’t think IT the only function in an organization that is sometimes perceived in some way other than strategic. I could say the same thing for marketing and communications functions. Perhaps it’s because we both provide services to our organizations while also providing direction and counsel for our organizations’ future. At any rate, we are overdue for coffee, no?

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