Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing.
From the Content Marketing Institute’s website:
It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has changed — and will continue to change — business and media forever.
If you can carve out 45 minutes to watch this documentary — even if it means eating lunch at your desk one day this week — it’s worth a view.