I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.
Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.
Branding in the age of the mob
Not the “mob” as in the mafia. In this post, I’m talking about the mob on social media that wants to be consulted and have a say in the way you present your brand. Dealing with the mob will continue to be crucial for brand managers in 2016. Because the mob is here to stay, and it will readily take to the social media sphere to share their opinions of your brand, whether you like it or not.
In matters large or trivial, from Gamergate to Cecil the lion, the Internet has given individuals a voice and a power that was unimaginable a mere two decades ago. … [I]t seems that lately we’ve moved from the wisdom of crowds to the outrage of the mob.
The stress of marketing
It should surprise no one that this Friday Five post about the stress of marketing was one of the year’s most popular, since my audience consists mostly of fellow beleaguered, stressed-out marketers.
A new report from project-management software company Workfront suggests what many of us who work in the marketing business have suspected: We are a stressed-out bunch.
Marketing, diversity and inclusion in higher education
This one is my personal favorite post of 2015. At a time when discussions about diversity and inclusion abound in higher education, and for good reason, there’s still not enough discussion about it from the marketing side. Maybe in 2016, we’ll have better luck.
Branding and the blues
Why is blue such a popular color for brands? Some thoughts on the subject, through the higher ed lens, from a lover of blue and the blues.
Free-range content on the move
My look at the phenomenon of content becoming liberated from its traditional packaging. Will the trend continue in the coming year?
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Wishing all my readers much happiness, health and success in every measure in the new year.