Welcome to December, the final month of what has seemed to be a very long year. I didn’t mean for last month to become No Blog November, but that’s just the way it worked out. Nothing in this space since Oct. 29. Then you get busy, look up and the next thing you know it’s Dec. 1. So it’s back to it, but I’m easing into the blogging with a Friday Five catch-up on happenings in the world of higher ed, marketing, social media and the world of work.
- How many social media accounts does your company (or college) need? That’s the question posed here, along with a good evaluation of the pluses and minuses of having one single “global” account for each social media platform versus having many “local” accounts. The article is geared toward the business world, but the ideas also apply to higher ed.
- Deck the halls. The #EDUholidays are coming, and EMG (Educational Marketing Group) is again collecting submissions from the higher ed community for their annual digital holiday messages to post on the EMG website and share on social media. In need of some last-minute inspiration? Have a look at last year’s entries.
- How to use social media in your career. A guide from Sree Sreenivasan, a veteran of the social media world, published in The New York Times.
- Integrating owned and earned media. Good stuff from the PR and marketing pros at Spin Sucks.
- For bosses and wanna-be bosses: Read and heed five toxic habits that will make you a bad manager.