Happy Groundhog Day, gentle reader. It is now official: Punxsutawny Phil has seen his shadow, which means six more weeks of winter. So stay warm, pour yourself a cup of coffee or hot chocolate, and cozy up to a short list of list-like posts, all relevant to your higher ed interests.
- 8 global trends impacting higher ed, via Education Dive. These mega-trends “are shaking up the industry in the U.S. and abroad, writes Shalina Chatlani, associate editor of the Dive.
- 6 facts about emojis found using new analysis, via Brandwatch. Three-quarters of emojis used on Twitter are positive, but we tend to choose more negative emojis in the evening.
- 3 ways to improve your decision making, via Harvard Business Review. For starters, be less certain. HBR is certain about that.
- 5 quotes from the State of the Union that hint at Trump’s plans for higher ed in 2018, by Kristin Tyndall, senior editor of EAB. “The president mentioned support for several initiatives that higher education could help the administration achieve,” Tyndall writes, even though the president “had few direct words on the subject of education.” He dropped plenty of hints, though, that he thinks vocational education is very, very important.
- 2018 Edelman Trust Barometer: top 5 findings for higher ed marketers, by Karine Joly of higheredexperts.com. “While trust in government is at an all-time low in the US,” she writes, “the good news is that ‘Voices of Authority,’ like technical experts (scientists?) and academic experts (Faculty) have had some credibility gains over the past year,” and that the education sector remains one of the most trustworthy sectors around.
Have a good weekend.
Higher Ed Marketing 