Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

Continue reading “Does your marketing stand out?”

Friday Five: #MarchForScience Eve edition

Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected, public attention will be directed to the importance of science to society. Continue reading “Friday Five: #MarchForScience Eve edition”

Help @karinejoly make a digital analytics roadmap

Take Karine Joly’s higher ed digital marketing analytics roadmap assessment (

If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados. Continue reading “Help @karinejoly make a digital analytics roadmap”