Help wanted: strategic communications opening at Missouri S&T

From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, then please read on. Continue reading “Help wanted: strategic communications opening at Missouri S&T”

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EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”

Marketing’s ‘looming talent crisis’

A new study says #highered isn’t graduating workforce-ready marketers

Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”

#highered’s perception problem

Let’s take a deeper dive into one of the findings from that Inside Higher Ed survey of admissions officers that I blogged about last week. The finding has to do with what Inside Higher Ed called our sector’s “image problems,” which I prefer to think of as problems of public perception.* Continue reading “#highered’s perception problem”

Friday Five: Takeaways from @insidehighered’s admissions officers survey

Inside Higher Ed’s 2017 survey of admissions officers is now available

Earlier this week, Inside Higher Ed released its 2017 Survey of College and University Admissions Directors in the U.S. (available for download), and according to the headline from IHE‘s own analysis of the survey results, admissions officers face “pressure all around” to meet enrollment goals, recruit the right mix of students and bring in the money to pay the institution’s bills. Only 34 percent of admissions officers surveyed reported that they met their institution’s enrollment targets. That’s down from 37 percent a year ago and 42 percent two years ago. Continue reading “Friday Five: Takeaways from @insidehighered’s admissions officers survey”

The end of #highered as a public good

Students take their seats for the diploma ceremony at the John F. Kennedy School of Government during the 361st Commencement Exercises at Harvard University in Cambridge, Massachusetts May 24, 2012. REUTERS/Brian Snyder

Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. Continue reading “The end of #highered as a public good”