In a 1982 speech, President Ronald Reagan described status quo as a Latin term for “the mess we’re in.” If that’s the case, then David F. Labaree has no problem with the status quo of higher education. Continue reading “#highered book review: ‘A Perfect Mess,’ by David F. Labaree”
In the pantheon of great marketing minds, Jack Trout holds a lofty position. Which is appropriate, given his role in creating the branding and marketing concept known as positioning. Continue reading “Remembering Jack Trout, inventor of “positioning””
If you had it to do all over again, what would you change about your college experience? Would you pursue a different major? Go to a different school? Start out at a community college, then transfer?
These questions are at the heart of a recent report from Gallup and the Strada Education Network. On Second Thought: U.S. Adults Reflect on Their Education Decisions is the first of a three-year series of Education Consumer Pulse reports Gallup and Strada plan to issue that deal with people’s perceptions of their education paths. Continue reading “Friday Five: Second thoughts on college”
It is time once again for my annual list of books I’m planning to read this summer. Fortunately, there are only five books on my list, so that makes it fit nicely with this regular Friday Five feature. Continue reading “Friday Five: 2017 summer reading edition”
The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whether Drucker ever actually made that claim is questionable, but, this blog post notwithstanding, the internet has taken this anecdote as gospel and run with it. Continue reading “The college presidency: A tough job, about to get tougher”
AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. “[A]s brands assign more responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory.” Continue reading “From CMO to CEO: Could it work in #highered?”
Commencement season is upon us, and in the higher ed world, it’s already off to a heated start. Earlier this week, students at Bethune-Cookman University booed and turned their backs to Education Secretary Betsy DeVos as she began her speech to the class of 2017 there. More protests are expected when President Trump steps up to the podium at Liberty University’s commencement Saturday. Continue reading “Friday Five: Cap and gown edition”