Andrew Careaga's blog about branding, marketing and PR in higher education
Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.
In his book Deep Work, Cal Newport offers some guidance to those who wonder if they could survive without being connected to social media. Quit all your social media platforms, unannounced, for 30 days, he advises, then consider whether 1.) you missed out on anything essential in the world and 2.) anyone said anything to you about being gone. If your life went on just fine without social media, and if no one noticed your absence, then perhaps you should disconnect from social media entirely. (Newport also gave a great TEDx talk on this subject.)
I’ve thought about Newport’s counsel many times over the past several months, but not only in terms of the social media platforms I use. I’ve also thought about it in terms of this blog, and whether to continue it.
Ad Age enlisted the help of the creative community to create anti-gun-violence imagery to support today’s #MarchForOurLives gun-control demonstrations. And the creative community responded with powerful, inspiring visual statements. Ad Age shares more about the project here, and provides a link for you to download all the images for free.
As brands, colleges and universities occupy an interesting space. We don’t like to talk about our students as customers, although some would argue that we should change our mindset. Many of us in academia also would prefer to not think of our enterprises in business terms of any sort. But as branding takes on a more prominent role in higher education, there’s also a shift in perspective among administrators, communicators, marketers and faculty that acknowledges the importance of branding and marketing. That shift has led to a greater appreciation for brand management as a function to help influence and shape audience perceptions of our institutions. Continue reading “What higher education can learn from strong digital brands”