Ad Age spurs creative visuals to support #MarchForOurLives

An example of billboards created to support #MarchForOurLives

Ad Age enlisted the help of the creative community to create anti-gun-violence imagery to support today’s #MarchForOurLives gun-control demonstrations. And the creative community responded with powerful, inspiring visual statements. Ad Age shares more about the project here, and provides a link for you to download all the images for free.

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Friday Five: St. Patrick’s Day Eve edition

Missouri S&T's first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O'Keefe/Missouri S&T)
Missouri S&T’s first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O’Keefe/Missouri S&T)

This post has absolutely nothing to do with St. Patrick’s Day. But working at Missouri S&T as I do, we are in the midst of our 110th annual celebration of St. Pat’s — and it’s the first in the history of this storied event in which a woman is portraying the venerable saint of engineers — so I feel an obligation to reference this holiday in some fashion. And if you read no further than this lead paragraph, then you should at least try your hand at our old-school snake invasion video game. You’ll thank me later for wasting your Friday. Continue reading “Friday Five: St. Patrick’s Day Eve edition”

Billboards and branding

A Missouri S&T billboard in Kansas City highlighting the school’s Mars Rover Design Team, which won a world championship.

Three Billboards Outside Ebbing, Missouri is apparently the odds-on favorite to win a lot of Oscars at tonight’s Academy Awards ceremonies. But whether the movie brings home any trophies, it has reaffirmed something many marketers in our digital age may hesitate to admit:

Billboards  work. Continue reading “Billboards and branding”

What marketing innovation looks like in 2018

Ten companies to make FastCompany’s 2018 “most innovative” list include companies known for their branding and marketing. What can higher ed learn from them?

FastCompany magazine recently released its 2018 list of the world’s most innovative companies. The list includes 10 companies in the marketing and advertising category, and these picks offer a view to what innovation looks like in the marketing field. What insights might we apply to the world of higher ed marketing? Continue reading “What marketing innovation looks like in 2018”

The year’s top marketers, according to @AdAge

Here are some of AdAge’s Marketers of the Year for 2017.

The advertising and marketing industry news site AdAge has named its 2017 marketers of the year. Tito’s Handmade Vodka came out on top, thanks to becoming the top-selling spirits variety in U.S. stores in 2017.  Continue reading “The year’s top marketers, according to @AdAge”

‘Bite Size Horror’: a frighteningly successful ad campaign

Screen capture from “Floor 9.5,” one of Mars’ scary short films for Halloween.

Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.

Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”

EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”