‘Bite Size Horror’: a frighteningly successful ad campaign

Screen capture from “Floor 9.5,” one of Mars’ scary short films for Halloween.

Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.

Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”

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EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”

Marketing’s ‘looming talent crisis’

A new study says #highered isn’t graduating workforce-ready marketers

Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”

Moving away from interruption #marketing

It’s time for brands to get back to “creating the thing” instead of “the thing that interrupts the thing,” writes Andrew Essex in “The End of Advertising.”

When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom.┬áIt was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”