Friday Five: #GroundhogDay edition

@PunxsutawnyPhil has seen his shadow, predicting six more weeks of winter.

Happy Groundhog Day, gentle reader. It is now official: Punxsutawny Phil has seen his shadow, which means six more weeks of winter. So stay warm, pour yourself a cup of coffee or hot chocolate, and cozy up to a short list of list-like posts, all relevant to your higher ed interests.

Friday Five: Muddled marketing metrics

Anyone interested in marketing metrics ought to check out this article from the MIT Sloan Management Review‘s Spring 2016 issue.

Help @karinejoly make a digital analytics roadmap

Take Karine Joly’s higher ed digital marketing analytics roadmap assessment (higheredexperts.com/hedmar)

If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados.

Marketing’s pain points for 2016

The December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article is behind the AMA paywall, but here’s the link for subscribers to access.)

Friday Five: #ICYMI edition

Some worthwhile posts from the past week or two for your Fourth of July weekend reading pleasure.