This post has absolutely nothing to do with St. Patrick’s Day. But working at Missouri S&T as I do, we are in the midst of our 110th annual celebration of St. Pat’s — and it’s the first in the history of this storied event in which a woman is portraying the venerable saint of engineers — so I feel an obligation to reference this holiday in some fashion. And if you read no further than this lead paragraph, then you should at least try your hand at our old-school snake invasion video game. You’ll thank me later for wasting your Friday. Continue reading “Friday Five: St. Patrick’s Day Eve edition”
Three Billboards Outside Ebbing, Missouri is apparently the odds-on favorite to win a lot of Oscars at tonight’s Academy Awards ceremonies. But whether the movie brings home any trophies, it has reaffirmed something many marketers in our digital age may hesitate to admit:
Billboards work. Continue reading “Billboards and branding”
Today’s Friday Five is lifted straight from the pages of a book I recently picked up called Iconic Advantage: Don’t chase the new, innovate the old, by Soon Yu with David Birss. This isn’t a book about branding or marketing. It’s a book about building on the intrinsic “iconicity” of a brand, product or service. But it contains troves of great information for any brand manager or marketer. An early chapter on brand equity offers five great reminders about what drives iconic brands. Even if you don’t think your brand is iconic, you can learn from Yu’s wisdom. Continue reading “Friday Five: Building brand equity, the ‘Iconic Advantage’ way”
FastCompany magazine recently released its 2018 list of the world’s most innovative companies. The list includes 10 companies in the marketing and advertising category, and these picks offer a view to what innovation looks like in the marketing field. What insights might we apply to the world of higher ed marketing? Continue reading “What marketing innovation looks like in 2018”
As brands, colleges and universities occupy an interesting space. We don’t like to talk about our students as customers, although some would argue that we should change our mindset. Many of us in academia also would prefer to not think of our enterprises in business terms of any sort. But as branding takes on a more prominent role in higher education, there’s also a shift in perspective among administrators, communicators, marketers and faculty that acknowledges the importance of branding and marketing. That shift has led to a greater appreciation for brand management as a function to help influence and shape audience perceptions of our institutions. Continue reading “What higher education can learn from strong digital brands”
Happy Groundhog Day, gentle reader. It is now official: Punxsutawny Phil has seen his shadow, which means six more weeks of winter. So stay warm, pour yourself a cup of coffee or hot chocolate, and cozy up to a short list of list-like posts, all relevant to your higher ed interests. Continue reading “Friday Five: #GroundhogDay edition”
UPDATE: A proof of my journal case study on this topic is linked at the bottom of this blog post.
Ten years ago this month — on New Year’s Day, in fact — the university where I work changed its name from the University of Missouri-Rolla, or UMR, to Missouri University of Science and Technology, or Missouri S&T for short.