Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’

In a few short days, the world will be awash in media hype to mark the 50th anniversary of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, which was released on June 1, 1967. Frequently cited as the greatest album ever made , Sgt. Pepper’s is a pop culture touchstone that has influenced countless musicians over the past half century. The record’s golden anniversary has spawned several new books, a “super deluxe” album reissue, a new documentary about the Fab Four andeven  a pretty hilarious mashup of the album with another pop culture icon, Star Wars.

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Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

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Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’

Brand_Seduction_coverWe like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.

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Friday Five: Summer reads edition

pile-o-booksEarlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes OffThe Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag.  Continue reading “Friday Five: Summer reads edition”

Book review: There Is Life After College

Jeff Selingo's new book, There Is Life After College
Jeff Selingo’s new book, There Is Life After College

When I graduated from high school in the late 1970s, going off to college wasn’t necessarily the default next step for all of my classmates. Several of my friends from the class of ’78 went straight to work, landing decent blue-collar manufacturing jobs or going to work for our town’s biggest industry, the railroad. Continue reading “Book review: There Is Life After College”