Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

Continue reading “Does your marketing stand out?”

Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’

Brand_Seduction_coverWe like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.

Continue reading “Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’”

Friday Five: Summer reads edition

pile-o-booksEarlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes OffThe Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag.  Continue reading “Friday Five: Summer reads edition”

Book review: There Is Life After College

Jeff Selingo's new book, There Is Life After College
Jeff Selingo’s new book, There Is Life After College

When I graduated from high school in the late 1970s, going off to college wasn’t necessarily the default next step for all of my classmates. Several of my friends from the class of ’78 went straight to work, landing decent blue-collar manufacturing jobs or going to work for our town’s biggest industry, the railroad. Continue reading “Book review: There Is Life After College”

Review: ‘Works Well With Others,’ by Ross McCammon

WorksWellWithOthers-coverOne of the most helpful business books I’ve ever read (Throwing the Elephant: Zen and the Art of Managing Up) was written by a columnist for Esquire (Stanley Bing, who has since left that magazine to write for Fortune). So when I heard that another Esquire columnist (Ross McCammon) had written a business book, I was eager to give it a read. Continue reading “Review: ‘Works Well With Others,’ by Ross McCammon”

The year in relevant reading

pile-o-books2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there.

When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it easy to narrow down to my top three books relevant to higher ed and/or marketing that were published in 2015. If you didn’t read them this year, you might want to consider reading them in 2016. Here they are: Continue reading “The year in relevant reading”