Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

Continue reading “Does your marketing stand out?”

Battling brand fatigue in #highered

“Let Go to Let It Grow” is the title of Tony Proudfoot’s CASE Currents article. (Photo via @tonyproudfoot.)

If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents.  Continue reading “Battling brand fatigue in #highered”

Friday Five: Thanks, Obama

Barack Obama, the 44th president of the United States. (Photo via InsideHigherEd.com)
Barack Obama, the 44th president of the United States. (Photo via InsideHigherEd.com)

This blog was born in 2005, during the tumultuous first year of George W. Bush’s second term as president, but it grew up during the Barack Obama presidency. Obama made his way into several posts here over the past eight years — no surprise, given the constitutional law professor’s interest in higher education policy. As Inside Higher Ed’s Doug Lederman and Paul Fain wrote on Thursday, “[N]o president in history has, with his rhetoric, so clearly embraced the idea that postsecondary education is a must for individuals and essential for the country’s economic and societal well-being” or “pushed as hard to improve its efficacy, from the belief that something so valuable should deliver on its promises.” Continue reading “Friday Five: Thanks, Obama”

As a brand evolves, what’s in a name?

NASA is one of many organizations that have made a shorthand version of their name the official name.
NASA is one of many organizations that have made a shorthand version of their name the official name.

If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or words to that effect. Continue reading “As a brand evolves, what’s in a name?”