The 2018 CASE District VI conference is officially off and running today in St. Louis, Missouri, USA. I’ve already reconnected with friends and acquaintances from past conference and from my work with them on the district board, and I look forward to making new connections with professionals in the world of advancement, alumni relations, and communications and marketing. Continue reading “A marketer’s guide to #CASEVI 2018”
Given our U.S. president’s alleged recent use of a vulgar term to describe much of the world outside of the United States, and the resulting, um, feces storm the allegation has unleashed in the social media sphere, I suppose it’s no surprise that higher education has also given in to the use of coarsening language to make a point. In this case, however, sociology professor Christian Smith of Notre Dame University out-Trumped Trump’s (again alleged) euphemism by a few days with this jeremiad published a week ago by The Chronicle of Higher Education. Continue reading “A different take on the BS degree (or degrees of BS)”
From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, then please read on. Continue reading “Help wanted: strategic communications opening at Missouri S&T”
Let’s take a deeper dive into one of the findings from that Inside Higher Ed survey of admissions officers that I blogged about last week. The finding has to do with what Inside Higher Ed called our sector’s “image problems,” which I prefer to think of as problems of public perception.* Continue reading “#highered’s perception problem”
Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. Continue reading “The end of #highered as a public good”
Higher Ed Marketing 