Upcoming #casesmc Twitter chat: Cross-cultural communications

Here’s the recap of the Twitter chat.

If you read CASE Currents with any regularity, you may have noticed the note from CASE President Sue Cunningham in the latest issue in which she discusses the importance of cross-cultural communication. At the end of her note, she invites us to join her for an upcoming Twitter chat on that topic. Well, the time for that chat has arrived. Continue reading “Upcoming #casesmc Twitter chat: Cross-cultural communications”

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Friday Five: Thanksgiving leftovers edition

leftoversHappy Black Friday, folks. Our fridge is now stuffed with leftover turkey and side dishes, and we’ll be warming up those leftovers for meals and snacks throughout the holiday weekend and into Monday’s lunchboxes. Turkey salad, anyone? Continue reading “Friday Five: Thanksgiving leftovers edition”

#ThrowbackThursday: Favorite #highered #marketing posts of 2015

thumb-422147_960_720I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.

Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.

Continue reading “#ThrowbackThursday: Favorite #highered #marketing posts of 2015”

#AMAHigherEd 2015: Inclusion at the forefront

Former NPR host Michelle Norris's keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education (better known these past few days as #AMAHigherEd) without having to worry about any responsibilities other than to learn.

So that’s what I did. I attended as many sessions as I could — right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours. Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading “#AMAHigherEd 2015: Inclusion at the forefront”

Social media looks like a winning weapon against stereotypes

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag
Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading “Social media looks like a winning weapon against stereotypes”