#highered book review: ‘A Perfect Mess,’ by David F. Labaree

In a 1982 speech, President Ronald Reagan described¬†status quo as a Latin term for “the mess we’re in.” If that’s the case, then David F. Labaree has no problem with the status quo of higher education.¬† Continue reading “#highered book review: ‘A Perfect Mess,’ by David F. Labaree”

Friday Five: Second thoughts on college

A new report suggests over half of college grads in the U.S. have second thoughts about their experience.

If you had it to do all over again, what would you change about your college experience? Would you pursue a different major? Go to a different school? Start out at a community college, then transfer?

These questions are at the heart of a recent report from Gallup and the Strada Education Network. On Second Thought: U.S. Adults Reflect on Their Education Decisions is the first of a three-year series of Education Consumer Pulse reports Gallup and Strada plan to issue that deal with people’s perceptions of their education paths. Continue reading “Friday Five: Second thoughts on college”

The college presidency: A tough job, about to get tougher

Here’s what it takes to be a college president, according to a recent report by the Aspen Institute.

The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whether Drucker ever actually made that claim is questionable, but, this blog post notwithstanding, the internet has taken this anecdote as gospel and run with it. Continue reading “The college presidency: A tough job, about to get tougher”

From CMO to CEO: Could it work in #highered?

AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. “[A]s brands assign more responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory.” Continue reading “From CMO to CEO: Could it work in #highered?”

Friday Five: Cap and gown edition

Commencement season is upon us, and in the higher ed world, it’s already off to a heated start. Earlier this week, students at Bethune-Cookman University booed and turned their backs to Education Secretary Betsy DeVos as she began her speech to the class of 2017 there. More protests are expected when President Trump steps up to the podium at Liberty University’s commencement Saturday. Continue reading “Friday Five: Cap and gown edition”

Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

Continue reading “Does your marketing stand out?”