How do you use WordPress in #highered? WPCampus wants to know

wordpress-logo-stacked-rgbDoes your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading

Friday Five: What digital-savvy students want (and don’t want)

When it comes to influencing the college choices of prospective  students, social media is at the bottom of the list, while a school's website carries the most influence.

When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

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The #PR proliferation problem

America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)

America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)

If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article may help explain why. Continue reading

Richard Edelman and the ‘revolution in the marketer’s mindset’

Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading

The #highered #branding problem: lack of differentiation

Missouri S&T's "Miners Dig Deeper" tagline graces university banners across campus.

Missouri S&T’s “Miners Dig Deeper” tagline graces university banners across campus.

You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here.Inside Higher Ed‘s Ellen Wexler shares examples of higher ed taglines that hold the distinction of being non-distinctive.

(If you haven’t yet read this story, stop what you’re doing and read it now. I’ll wait.) Continue reading

Book review: There Is Life After College

Jeff Selingo's new book, There Is Life After College

Jeff Selingo’s new book, There Is Life After College

When I graduated from high school in the late 1970s, going off to college wasn’t necessarily the default next step for all of my classmates. Several of my friends from the class of ’78 went straight to work, landing decent blue-collar manufacturing jobs or going to work for our town’s biggest industry, the railroad. Continue reading