Browsing All Posts filed under »higher education«

Friday Five: Saving #highered from extinction

April 24, 2015

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In his recent article Saving Universities from Extinction No Easy Task, David Goldberg, author of the book A Whole New Engineer, offers a strong critique of higher education. There’s nothing new about that. We’ve been hearing strong critiques for some time now. But Goldberg’s critique — in the form of five crucial problems facing higher ed […]

College: Accessible but not so affordable

April 20, 2015

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We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessible, affordable, and attainable for all American families,” and President Obama has also pushed to make community college […]

Study: #highered branding comes of age

April 15, 2015

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Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research. In short, branding is coming of age in the higher ed world. Those are a few of the takeaways […]

Can crowdfunding #SaveSweetBriar?

March 5, 2015

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On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a crowdfunding campaign to try to save the school. The crowdfunding campaign is looking for $20 million toward a goal […]

‘Snake Invasion': Gamifying a century-old #StPats tradition

March 2, 2015

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Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents. It’s all part of a ritual to prepare the campus and community for the arrival of St. Patrick, the patron saint […]

A refreshing take on the work we do

January 30, 2015

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Steve Virtue (@SteveVirtue) — who once upon a time worked in our world of higher education marketing — recently pointed me to a nicely done article about the PR business in higher ed. It’s a brief op-ed by Léo Charbonneau, the deputy editor of University Affairs, titled Spare a thought for university communications offices. It’s a refreshing look […]

‘If’ powers Oregon’s new branding push

January 12, 2015

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No matter who emerges victorious in tonight’s NCAA Division I national football championship (update: Ohio State did), it’s clear that the University of Oregon’s new If branding campaign is a winner. Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It […]

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