Does your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading
This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.
Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading
You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wexler shares examples of higher ed taglines that hold the distinction of being non-distinctive.
When I graduated from high school in the late 1970s, going off to college wasn’t necessarily the default next step for all of my classmates. Several of my friends from the class of ’78 went straight to work, landing decent blue-collar manufacturing jobs or going to work for our town’s biggest industry, the railroad. Continue reading