Looking for some new marketing-related career opportunities? At Missouri S&T, we’re looking for five talented people to fill five roles. Four of these are new positions, and one is to fill a vacancy. Continue reading
As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading
First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading
In the village, the global village, the angry mob never seems to sleep.
They are outraged. About everything. And they’re telling everyone they can about it.
They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.
And they’re coming for your brand.
On this date a year ago, that word without context had no meaning on the Internet. Continue reading
On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.
What a difference a year has made for higher education.
It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading