Browsing All Posts filed under »higher education«

Can crowdfunding #SaveSweetBriar?

March 5, 2015


On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a crowdfunding campaign to try to save the school. The crowdfunding campaign is looking for $20 million toward a goal […]

‘Snake Invasion': Gamifying a century-old #StPats tradition

March 2, 2015


Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents. It’s all part of a ritual to prepare the campus and community for the arrival of St. Patrick, the patron saint […]

A refreshing take on the work we do

January 30, 2015


Steve Virtue (@SteveVirtue) — who once upon a time worked in our world of higher education marketing — recently pointed me to a nicely done article about the PR business in higher ed. It’s a brief op-ed by Léo Charbonneau, the deputy editor of University Affairs, titled Spare a thought for university communications offices. It’s a refreshing look […]

‘If’ powers Oregon’s new branding push

January 12, 2015


No matter who emerges victorious in tonight’s NCAA Division I national football championship (update: Ohio State did), it’s clear that the University of Oregon’s new If branding campaign is a winner. Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It […]

Gain inspiration for the new year with #Resolve2015

January 5, 2015


Editor’s note: Even though I’ve resolved to make no resolutions for 2015, that doesn’t mean I’m opposed to moving forward and making improvements, personally and professionally. My higher ed colleague, Liz Gross, has kicked off the new year with a series of blog posts from other colleagues in the higher education business. Today’s post by […]

2014’s greatest hits

December 23, 2014


It’s time once again for the year-end roundup of this blog’s most popular posts. Here are the top five, as voted by your clicks. 3 branding game-changers and how #highered must adapt The three behaviors are reminders for brands (including colleges and universities) to be more customer-focused, customer-responsive and human than brands have been in the […]

Strategic season’s greetings

December 17, 2014


Missouri S&T Chancellor Cheryl B. Schrader (@SandTChancellor) is all about strategic planning, even during the holidays. This year, she shared her strategic holiday plan with the campus community, alumni and others. Have some geeky fun reviewing the plan, its deliverables and metrics, including the Schrader family Y.U.L.E. Log (Yearly Update Log for Examination), as you enjoy the […]


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