If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents. Continue reading “Battling brand fatigue in #highered”
Soon after President Donald Trump signed an executive order on Friday, Jan. 27, to restrict U.S. entry by citizens of seven majority-Muslim countries, college and university officials issued a flurry of statements in response. They ranged from generic and cautiously worded memos expressing support and guidance for students and scholars from the affected countries to stronger messages critical of the Trump administration’s ban. (Purdue President Mitch Daniels’ statement — which calls the executive order “a bad idea, poorly implemented” — was among the strongest and most straightforward I’ve seen, but I’m sure there are others.) Continue reading “International students can make America first in #highered”
This blog was born in 2005, during the tumultuous first year of George W. Bush’s second term as president, but it grew up during the Barack Obama presidency. Obama made his way into several posts here over the past eight years — no surprise, given the constitutional law professor’s interest in higher education policy. As Inside Higher Ed’s Doug Lederman and Paul Fain wrote on Thursday, “[N]o president in history has, with his rhetoric, so clearly embraced the idea that postsecondary education is a must for individuals and essential for the country’s economic and societal well-being” or “pushed as hard to improve its efficacy, from the belief that something so valuable should deliver on its promises.” Continue reading “Friday Five: Thanks, Obama”
If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or words to that effect. Continue reading “As a brand evolves, what’s in a name?”
Missouri S&T colleague Terry Barner produced a wonderful year-end video recap for our campus. It’s built on one-second clips from academic days of the calendar year, beginning in January 2016 and concluding with our December commencement ceremonies. View the video above or click here to watch.
Another year of lackluster, off-and-on, occasionally inspired but often phoned-in blogging about higher ed, marketing and higher ed marketing is almost in the books. So it’s time once again to submit for your consideration this blog’s most popular posts of 2016, based on eyeballs. It seems the posts that got the most views — including every post listed below — are also the ones in which I offer little to no original content or thought, but merely comment on other articles circulating in the mediasphere. So it goes. And so here you go: Continue reading “The best that I could do, 2016 edition”
Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”