Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”
Let’s take a deeper dive into one of the findings from that Inside Higher Ed survey of admissions officers that I blogged about last week. The finding has to do with what Inside Higher Ed called our sector’s “image problems,” which I prefer to think of as problems of public perception.* Continue reading “#highered’s perception problem”
Earlier this week, Inside Higher Ed released its 2017 Survey of College and University Admissions Directors in the U.S. (available for download), and according to the headline from IHE‘s own analysis of the survey results, admissions officers face “pressure all around” to meet enrollment goals, recruit the right mix of students and bring in the money to pay the institution’s bills. Only 34 percent of admissions officers surveyed reported that they met their institution’s enrollment targets. That’s down from 37 percent a year ago and 42 percent two years ago. Continue reading “Friday Five: Takeaways from @insidehighered’s admissions officers survey”
Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. Continue reading “The end of #highered as a public good”
When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”
One of the many intriguing sessions I attended during last month’s CASE Summit for Leaders in Advancement was a session titled “Lessons from Advancement’s Level 5 Leaders.” Presented by Daniel P. Saftig, senior consultant and principal at Marts&Lundy, the talk focused on leaders in fundraising so it wasn’t really in my bailiwick. (To the chagrin of communicators, marketers and alumni relations people, fundraising is still what many people, even in the business, think of when they hear the word advancement.) But Saftig’s big question — “What does Level 5 Leadership look like in fundraising?” — intrigued me enough that I’ve been thinking about a similar question: Continue reading “What does Level 5 Leadership look like in #highered marketing?”
Here’s the recap of the Twitter chat.
If you read CASE Currents with any regularity, you may have noticed the note from CASE President Sue Cunningham in the latest issue in which she discusses the importance of cross-cultural communication. At the end of her note, she invites us to join her for an upcoming Twitter chat on that topic. Well, the time for that chat has arrived. Continue reading “Upcoming #casesmc Twitter chat: Cross-cultural communications”