What a difference a year has made for higher education.
It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading
On the heels of the announcement last March that Sweet Briar College would close due to “insurmountable financial challenges,” I wrote a brief post about alumnae efforts to keep the college open. They launched the #SaveSweetBriar campaign and set up a crowdfunding site in an attempt to raise $20 million toward a goal of $250 million to keep the college open. Continue reading
Some results of McGraw Hill Education’s recent survey on what students want from their college experience.
A recent survey by McGraw Hill Education and Hanover Research raises some important questions about the role of higher education in society. Continue reading
It’s 2015, right? One university’s course catalog shows white men winning the race for success.
On Friday, Aug. 8, 2014, the day before the Michael Brown shooting in Ferguson, Missouri, a few of us higher ed types took to Twitter for a (mostly) weekly discussion known as #strategycar. The topic of that day’s chat had to do with how we portray diversity in higher education. Continue reading
In his recent article Saving Universities from Extinction No Easy Task, David Goldberg, author of the book A Whole New Engineer, offers a strong critique of higher education. Continue reading
Most Americans think a college education is not affordable. (Image via Gallup.)
We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessible, affordable, and attainable for all American families,” and President Obama has also pushed to make community college tuition-free. Also, college presidents have opined about the issue and what their institutions are doing to ensure that a college education is within reach of all U.S. families. Continue reading
Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research.
In short, branding is coming of age in the higher ed world. Continue reading