Browsing All Posts filed under »higher education«

A refreshing take on the work we do

January 30, 2015


Steve Virtue (@SteveVirtue) — who once upon a time worked in our world of higher education marketing — recently pointed me to a nicely done article about the PR business in higher ed. It’s a brief op-ed by Léo Charbonneau, the deputy editor of University Affairs, titled Spare a thought for university communications offices. It’s a refreshing look […]

‘If’ powers Oregon’s new branding push

January 12, 2015


No matter who emerges victorious in tonight’s NCAA Division I national football championship (update: Ohio State did), it’s clear that the University of Oregon’s new If branding campaign is a winner. Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It […]

Gain inspiration for the new year with #Resolve2015

January 5, 2015


Editor’s note: Even though I’ve resolved to make no resolutions for 2015, that doesn’t mean I’m opposed to moving forward and making improvements, personally and professionally. My higher ed colleague, Liz Gross, has kicked off the new year with a series of blog posts from other colleagues in the higher education business. Today’s post by […]

2014’s greatest hits

December 23, 2014


It’s time once again for the year-end roundup of this blog’s most popular posts. Here are the top five, as voted by your clicks. 3 branding game-changers and how #highered must adapt The three behaviors are reminders for brands (including colleges and universities) to be more customer-focused, customer-responsive and human than brands have been in the […]

Strategic season’s greetings

December 17, 2014


Missouri S&T Chancellor Cheryl B. Schrader (@SandTChancellor) is all about strategic planning, even during the holidays. This year, she shared her strategic holiday plan with the campus community, alumni and others. Have some geeky fun reviewing the plan, its deliverables and metrics, including the Schrader family Y.U.L.E. Log (Yearly Update Log for Examination), as you enjoy the […]

Friday Five: Q&A with Liz Gross, author of ‘How to Manage Social Media in Higher Education’

December 5, 2014


Fellow higher ed marketer Liz Gross (@lizgross144 on Twitter and blogger at Gross, Point-Blank) has put together a nifty ebook — her first ever — about managing social media. It’s called How to Manage Social Media in Higher Education: A Guide for Campus Administrators. I downloaded it earlier this week and have managed to only skim the contents […]

Big logo on campus: the #ThankfulMiners project

November 21, 2014


At Missouri S&T we have so many things to be thankful for, we need a big canvas to express our gratitude. So when our marketing and communications team decided to ask our students, faculty and staff to put into written words what they’re thankful for, we did what any marketer would do. We made the logo […]


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