Marketing: Not just for marketers

Empowered employees can be your best brand advocates.

Empowered employees can be your best brand advocates.

As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading

Social media looks like a winning weapon against stereotypes

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading

Branding in the age of the mob

“We dislike your logo!” The mob of brand haters is on the march.

In the village, the global village, the angry mob never seems to sleep.

They are outraged. About everything. And they’re telling everyone they can about it.

They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.

And they’re coming for your brand.

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Friday Five: The state of #highered marketing

{30ce7300-01ea-4921-ad65-925927d08273}_CMO_LandingPage_header_v2_(2)On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.

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Moody’s higher hopes for #highered

What a difference a year has made for higher education.

It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading