This article about organizational culture was making the rounds on Facebook a couple of weeks ago. It’s a longish read, but if you’re interested in the way organizations work, you might want to peruse it. And if you’re involved in the work of branding or marketing, then yes, you really should take the time to read Stupefied: How organisations enshrine collective stupidity and employees are rewarded for checking their brains at the office door. Continue reading
The occasional visual identity upgrade is part and parcel of university branding activities these days. It isn’t unusual for universities to revise their color palettes or refine the logos or other institutional symbols — although logo revisions can bring controversy and headaches to brand managers. Continue reading
Does your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading
This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.
Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading