Friday Five: Good #highered reads from this week

Five higher ed-related stories that caught my eye this week: Continue reading “Friday Five: Good #highered reads from this week”

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#highered’s perception problem

Let’s take a deeper dive into one of the findings from that Inside Higher Ed survey of admissions officers that I blogged about last week. The finding has to do with what Inside Higher Ed called our sector’s “image problems,” which I prefer to think of as problems of public perception.* Continue reading “#highered’s perception problem”

The end of #highered as a public good

Students take their seats for the diploma ceremony at the John F. Kennedy School of Government during the 361st Commencement Exercises at Harvard University in Cambridge, Massachusetts May 24, 2012. REUTERS/Brian Snyder

Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. Continue reading “The end of #highered as a public good”

Moving away from interruption #marketing

It’s time for brands to get back to “creating the thing” instead of “the thing that interrupts the thing,” writes Andrew Essex in “The End of Advertising.”

When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”

What does Level 5 Leadership look like in #highered marketing?

One of the many intriguing sessions I attended during last month’s CASE Summit for Leaders in Advancement was a session titled “Lessons from Advancement’s Level 5 Leaders.” Presented by Daniel P. Saftig, senior consultant and principal at Marts&Lundy, the talk focused on leaders in fundraising so it wasn’t really in my bailiwick. (To the chagrin of communicators, marketers and alumni relations people, fundraising is still what many people, even in the business, think of when they hear the word advancement.) But Saftig’s big question — “What does Level 5 Leadership look like in fundraising?” — intrigued me enough that I’ve been thinking about a similar question: Continue reading “What does Level 5 Leadership look like in #highered marketing?”

From CMO to CEO: Could it work in #highered?

AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. “[A]s brands assign more responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory.” Continue reading “From CMO to CEO: Could it work in #highered?”

Friday Five: Cap and gown edition

Commencement season is upon us, and in the higher ed world, it’s already off to a heated start. Earlier this week, students at Bethune-Cookman University booed and turned their backs to Education Secretary Betsy DeVos as she began her speech to the class of 2017 there. More protests are expected when President Trump steps up to the podium at Liberty University’s commencement Saturday. Continue reading “Friday Five: Cap and gown edition”