As a brand evolves, what’s in a name?

NASA is one of many organizations that have made a shorthand version of their name the official name.
NASA is one of many organizations that have made a shorthand version of their name the official name.

If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or words to that effect. Continue reading “As a brand evolves, what’s in a name?”

Friday Five: Predictions for the new year

Will email marketing make a comeback in 2017? That's one prediction from the Content Marketing Institute's founder. Read more below.
Will email marketing make a comeback in 2017? That’s one prediction from the Content Marketing Institute’s founder. Read more below.

Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”

Writing about research: The story’s the thing

howresearche-800x533Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”

Friday Five: Thanksgiving leftovers edition

leftoversHappy Black Friday, folks. Our fridge is now stuffed with leftover turkey and side dishes, and we’ll be warming up those leftovers for meals and snacks throughout the holiday weekend and into Monday’s lunchboxes. Turkey salad, anyone? Continue reading “Friday Five: Thanksgiving leftovers edition”

Oops

Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading “Oops”

Is it time to reimagine #highered as we know it?

Out into the WorldJust prior to last week’s Democratic National Convention, columnist Christine Emba of The Washington Post introduced a series of articles in the Post‘s In Theory section by posing the question: Do we need to remodel our university system?  Continue reading “Is it time to reimagine #highered as we know it?”