Happy Black Friday, folks. Our fridge is now stuffed with leftover turkey and side dishes, and we’ll be warming up those leftovers for meals and snacks throughout the holiday weekend and into Monday’s lunchboxes. Turkey salad, anyone? Continue reading
Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading
Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading
Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.
Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading
Here’s a puzzler for you, my fellow higher ed marketers:
Let’s say you’ve got a big new thing to promote — a brand new academic offering, or a new crowdfunding campaign, or an event unlike any other before it — and you’re responsible for developing the rollout. What do you do? Continue reading