Browsing All Posts filed under »ideas«

Facebook: The next big place for brand videos?

February 24, 2015


According to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.) So if you’re already annoyed by the number of videos cropping up in your Facebook […]

A refreshing take on the work we do

January 30, 2015


Steve Virtue (@SteveVirtue) — who once upon a time worked in our world of higher education marketing — recently pointed me to a nicely done article about the PR business in higher ed. It’s a brief op-ed by Léo Charbonneau, the deputy editor of University Affairs, titled Spare a thought for university communications offices. It’s a refreshing look […]

2015: the new ’90s?

January 26, 2015


  Welcome to the Internet of 2015. Which, according to this recent post from The Verge, looks a lot like the Internet of the 1990s. Writes Verge’s Nilay Patel (@reckless): 2015 will be defined by the Revenge of ’90s Internet: media and tech giants flirting with each other, dominant players throwing their weight around, and […]

Friday Five: Millennials (still) rising edition

January 16, 2015


It’s 2015, but here in Marketing World we’re still obsessing over Millennials like it’s 1999. Who knew that the most over-analyzed generation in history was still a thing? Think tanks and marketers and brands and journalists and brand journalists, that’s who. To wit: First up is FastCompany, which never misses an opportunity to flog a trend […]

Gain inspiration for the new year with #Resolve2015

January 5, 2015


Editor’s note: Even though I’ve resolved to make no resolutions for 2015, that doesn’t mean I’m opposed to moving forward and making improvements, personally and professionally. My higher ed colleague, Liz Gross, has kicked off the new year with a series of blog posts from other colleagues in the higher education business. Today’s post by […]

Friday Five: 5 things I learned from books I read in 2014

January 2, 2015


2014 was not a banner book year for me. I read, or partially read, no more than a dozen books all year. All but one of them were non-fiction. That averages out to a book a month, which is nothing to brag about. Still, some reading is better than no reading at all, right? And from […]

A behind-the-scenes look at Quietroom’s Santa brand refresh

December 9, 2014


Last year, those clever branding folks at the UK agency Quietroom unveiled the new brand identity for Santa. (For more about this, see my post from last year, Rebranding Santa.) Now, at long last, Quietroom offers a behind-the-scenes look at the process for developing the new Santa brand. Enjoy this tongue-in-cheek video. Follow Quietroom on Twitter: […]


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