For many months now, I’ve been thinking a lot about the forces discussed in this great Harvard Business Review article about the need for organizations to shift from hierarchical to networked structures. And I’ve been wondering whether higher education, bound as it has been for centuries in a hierarchical structure, can make the shift to a networked one. Continue reading
One of the most helpful business books I’ve ever read (Throwing the Elephant: Zen and the Art of Managing Up) was written by a columnist for Esquire (Stanley Bing, who has since left that magazine to write for Fortune). So when I heard that another Esquire columnist (Ross McCammon) had written a business book, I was eager to give it a read. Continue reading
The December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article is behind the AMA paywall, but here’s the link for subscribers to access.) Continue reading
I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.
Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.
2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there.
When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it easy to narrow down to my top three books relevant to higher ed and/or marketing that were published in 2015. If you didn’t read them this year, you might want to consider reading them in 2016. Here they are: Continue reading
Communications expert Andy Goodman has a great quote that I like to repeat when I want to drive home the power of storytelling in presentations or marketing (as opposed to merely presenting data).
Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.