What you think you know about your #HigherEd website is probably wrong

Download the "Mythbusting Websites" white paper
Download the “Mythbusting Websites” white paper

We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading “What you think you know about your #HigherEd website is probably wrong”

The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.
The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading “The Internet is just the internet now”

Striking a balance between promotion and customer service on social media

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That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”

How do you use WordPress in #highered? WPCampus wants to know

wordpress-logo-stacked-rgbDoes your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading “How do you use WordPress in #highered? WPCampus wants to know”

Friday Five: What digital-savvy students want (and don’t want)

When it comes to influencing the college choices of prospective  students, social media is at the bottom of the list, while a school's website carries the most influence.
When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

Continue reading “Friday Five: What digital-savvy students want (and don’t want)”

Marketing: Not just for marketers

Empowered employees can be your best brand advocates.
Empowered employees can be your best brand advocates.

As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading “Marketing: Not just for marketers”