Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’

In a few short days, the world will be awash in media hype to mark the 50th anniversary of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, which was released on June 1, 1967. Frequently cited as the greatest album ever made , Sgt. Pepper’s is a pop culture touchstone that has influenced countless musicians over the past half century. The record’s golden anniversary has spawned several new books, a “super deluxe” album reissue, a new documentary about the Fab Four andeven  a pretty hilarious mashup of the album with another pop culture icon, Star Wars.

Continue reading “Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’”

Help @karinejoly make a digital analytics roadmap

Take Karine Joly’s higher ed digital marketing analytics roadmap assessment (higheredexperts.com/hedmar)

If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados. Continue reading “Help @karinejoly make a digital analytics roadmap”

What you think you know about your #HigherEd website is probably wrong

Download the "Mythbusting Websites" white paper
Download the “Mythbusting Websites” white paper

We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading “What you think you know about your #HigherEd website is probably wrong”

The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.
The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading “The Internet is just the internet now”

Striking a balance between promotion and customer service on social media

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That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”

How do you use WordPress in #highered? WPCampus wants to know

wordpress-logo-stacked-rgbDoes your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading “How do you use WordPress in #highered? WPCampus wants to know”