If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados. Continue reading “Help @karinejoly make a digital analytics roadmap”
I’ve long thought that measuring social media marketing success solely by counting the number of likes a page, post or tweet racks up is the wrong approach — or an incomplete approach at best. Continue reading “Why likes matter less than we’d like”
We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading “What you think you know about your #HigherEd website is probably wrong”
Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.
Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading “The Internet is just the internet now”
That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”
Does your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading “How do you use WordPress in #highered? WPCampus wants to know”
This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.