Battling brand fatigue in #highered

“Let Go to Let It Grow” is the title of Tony Proudfoot’s CASE Currents article. (Photo via @tonyproudfoot.)

If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents.  Continue reading “Battling brand fatigue in #highered”

As a brand evolves, what’s in a name?

NASA is one of many organizations that have made a shorthand version of their name the official name.
NASA is one of many organizations that have made a shorthand version of their name the official name.

If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or words to that effect. Continue reading “As a brand evolves, what’s in a name?”

Friday Five: Predictions for the new year

Will email marketing make a comeback in 2017? That's one prediction from the Content Marketing Institute's founder. Read more below.
Will email marketing make a comeback in 2017? That’s one prediction from the Content Marketing Institute’s founder. Read more below.

Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”

The best that I could do, 2016 edition

Another year of lackluster, off-and-on, occasionally inspired but often phoned-in blogging about higher ed, marketing and higher ed marketing is almost in the books. So it’s time once again to submit for your consideration this blog’s most popular posts of 2016, based on eyeballs. It seems the posts that got the most views — including every post listed below — are also the ones in which I offer little to no original content or thought, but merely comment on other articles circulating in the mediasphere. So it goes. And so here you go: Continue reading “The best that I could do, 2016 edition”

What you think you know about your #HigherEd website is probably wrong

Download the "Mythbusting Websites" white paper
Download the “Mythbusting Websites” white paper

We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading “What you think you know about your #HigherEd website is probably wrong”

Friday Five: #AMAHigherEd preview

ama-connected-2016The American Marketing Association holds its annual Symposium for the Marketing of Higher Education next week. I’m looking forward to being a part of a panel discussion on building a research-based brand strategy with Brad Bohlander of North Carolina State University, Stephanie Judge-Cripe of Butler University and Jason Simon of SimpsonScarborough. I’m also looking forward to learning a lot from colleagues and experts in the field. Continue reading “Friday Five: #AMAHigherEd preview”