Help wanted: strategic communications opening at Missouri S&T

From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, then please read on. Continue reading “Help wanted: strategic communications opening at Missouri S&T”

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EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”

Marketing’s ‘looming talent crisis’

A new study says #highered isn’t graduating workforce-ready marketers

Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”

Friday Five: Takeaways from @insidehighered’s admissions officers survey

Inside Higher Ed’s 2017 survey of admissions officers is now available

Earlier this week, Inside Higher Ed released its 2017 Survey of College and University Admissions Directors in the U.S. (available for download), and according to the headline from IHE‘s own analysis of the survey results, admissions officers face “pressure all around” to meet enrollment goals, recruit the right mix of students and bring in the money to pay the institution’s bills. Only 34 percent of admissions officers surveyed reported that they met their institution’s enrollment targets. That’s down from 37 percent a year ago and 42 percent two years ago. Continue reading “Friday Five: Takeaways from @insidehighered’s admissions officers survey”

The end of #highered as a public good

Students take their seats for the diploma ceremony at the John F. Kennedy School of Government during the 361st Commencement Exercises at Harvard University in Cambridge, Massachusetts May 24, 2012. REUTERS/Brian Snyder

Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. Continue reading “The end of #highered as a public good”

Moving away from interruption #marketing

It’s time for brands to get back to “creating the thing” instead of “the thing that interrupts the thing,” writes Andrew Essex in “The End of Advertising.”

When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”

What does Level 5 Leadership look like in #highered marketing?

One of the many intriguing sessions I attended during last month’s CASE Summit for Leaders in Advancement was a session titled “Lessons from Advancement’s Level 5 Leaders.” Presented by Daniel P. Saftig, senior consultant and principal at Marts&Lundy, the talk focused on leaders in fundraising so it wasn’t really in my bailiwick. (To the chagrin of communicators, marketers and alumni relations people, fundraising is still what many people, even in the business, think of when they hear the word advancement.) But Saftig’s big question — “What does Level 5 Leadership look like in fundraising?” — intrigued me enough that I’ve been thinking about a similar question: Continue reading “What does Level 5 Leadership look like in #highered marketing?”