Friday Five: 2017’s best blog posts

It’s time for the annual look back at the year’s blog post and re-share the ones that gained the most interest.

Here are the top five, as judged by pageviews. Continue reading “Friday Five: 2017’s best blog posts”

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Writing about research: The story’s the thing

howresearche-800x533Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”

Friday Five: Good reads about #branding

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Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading “Friday Five: Good reads about #branding”

The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.
The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading “The Internet is just the internet now”

The #PR proliferation problem

America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)
America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)

If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article may help explain why. Continue reading “The #PR proliferation problem”

Moody’s higher hopes for #highered

What a difference a year has made for higher education.

It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading “Moody’s higher hopes for #highered”