Friday Five: Thanks, Obama

Barack Obama, the 44th president of the United States. (Photo via InsideHigherEd.com)
Barack Obama, the 44th president of the United States. (Photo via InsideHigherEd.com)

This blog was born in 2005, during the tumultuous first year of George W. Bush’s second term as president, but it grew up during the Barack Obama presidency. Obama made his way into several posts here over the past eight years — no surprise, given the constitutional law professor’s interest in higher education policy. As Inside Higher Ed’s Doug Lederman and Paul Fain wrote on Thursday, “[N]o president in history has, with his rhetoric, so clearly embraced the idea that postsecondary education is a must for individuals and essential for the country’s economic and societal well-being” or “pushed as hard to improve its efficacy, from the belief that something so valuable should deliver on its promises.” Continue reading “Friday Five: Thanks, Obama”

Oops

Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading “Oops”

#HigherEd #branding lessons from the presidential campaign

What lessons can brand managers and marketers draw from the U.S. presidential campaign?
What lessons can brand managers and marketers draw from the U.S. presidential campaign?

Like everybody else in the United States (and probably everybody from every other country), I’m ready for the 2016 presidential election campaign to be over. Continue reading “#HigherEd #branding lessons from the presidential campaign”

Flunking Student Loans 101

student-loans-230x300It’s pretty certain that, starting Monday, the interest rate on new federal student loans will double. The 3.4 percent interest rate on Stafford Loans will increase to 6.8 percent, effective July 1, because no one in either chamber of Congress, nor President Obama, could find a way to prevent it.

There’s still hope that Congress could do something, at least as a stopgap, once they return from the Fourth of July recess.

But the likely solution will be a kick-the-can scenario — hold rates steady for another year — and the result will be increasing uncertainty.

If nothing happens, the rate hike will hit some 7 million college students taking out new loans this summer and fall. Those who already have student loans under the current rate won’t be affected.

Typical gridlock?

Why couldn’t Congress keep this from happening? Just your typical political gridlock in D.C.

As The Daily Beast explains, “The fight over student loan reform has been mired in a typical Capitol Hill standoff. One chamber has passed legislation, and the other is waging an ideological showdown in hopes that the other side blinks.”

The Republican-controlled House passed student loan legislation, but the Democratic-controlled Senate isn’t going along with it. The House version would let rates float on the market, so the reasoning against their bill is that a fixed rate, even at double the current level, is better than a floating rate that could rise to an even higher level, depending on market conditions.

Meanwhile, student loan debt is approaching crisis level.

“America’s young adults face a treacherous road ahead, and it’s clear that student loans are exacerbating the problem,” writes Terri Ludwig in a HuffPost College article. “Lawmakers in Washington should be careful not to make matters worse.”

My prediction: Congress will pass legislation to extend the 3.4 percent rate for another year, then ignore it for 11 months until it’s time to try to address the issue once again. The political football will be punted, and Congress and the Obama administration flunk Student Loans 101.

Photo via The Money Update.

#highered and Obama: the first four years

266449_web_5-22-12-obama-joplin_willAs President Obama prepares for today’s public swearing in of his second term of office, it’s as good a time as any to look back at how higher education has fared under this president’s first term, and to look forward at what might be in store for higher ed over the next four years.

The first four years of the Obama presidency have been marked by difficulty and turbulence. The economic mess he inherited hit many sectors hard, and higher education was no exception.

Many colleges and universities, perhaps for the first time in their histories, resorted to layoffs, furloughs and program cuts to deal with their financial struggles. The rise of MOOCs threatens to turn the traditional model of higher education on its ear, even as campuses try to survive by raising tuition while more college graduates struggle under the strain of enormous debt loads. The latest punch to higher ed’s gut came last week, when Moody’s Investors Service gave all of higher ed a failing grade. Moody’s pessimistic outlook (which I briefly discussed here last Thursday) could do some major harm to colleges and universities that seek to borrow money for badly needed facilities upgrades or other projects.

No president can wave a magic wand and make these troubles disappear. But a president can set an agenda and cast a vision for a nation’s future — at least for four years at a time.

So, how well did Obama do at setting a higher ed agenda and casting a vision for our sector during his first term? And what does he envision for higher ed in his second term?

First-term promises (mostly) kept

Obama’s first-term vision for higher education seems to connect to the ideals of keeping college affordable and accessible to people of all income levels. He also wants to increase the college graduation rate and get more students to major in STEM disciplines (science, technology, engineering and math) in order to improve our nation’s global competitiveness.

Peter Wood, writing in the Chronicle of Higher Education, sees Obama’s vision as encompassing eight major themes, all of which touch on the issues I mention above. Lumped together, these themes constitute “a large and energetic attempt to recast the role of American colleges and universities.” (For an in-depth treatment of Obama’s higher ed agenda, read Wood’s introductory piece on the topic in the Chronicle of Higher Education. And to get even more in-depth, read each of Wood’s blog posts on the subject.)

Since it’s difficult to view success or failure of broad categories like affordability and accessibility, we’ll need to get more granular and take a look at how well Obama’s main initiatives fared, or didn’t fare, during his first term.

For that, we turn to a recent analysis by Politifact.com. The website says Obama has largely kept or made progress on nearly three-quarters of 508 campaign promises from 2008. He’s made the greatest progress in the areas of health care and education.

On the post-secondary education side of things, Obama has kept most of his promises in terms of trying to keep college affordable and accessible, and in trying to increase the number of college graduates. Those include promises to recruit math and science degree graduates into teaching careers, reduce subsidies to private student lenders, expand Pell grants for low-income students, increase research opportunities for college students and increase funding for land-grant institutions.

But Obama fell short in a few areas, such as his efforts to create a college tax credit program (a compromise that watered down the initiative), simplify the financial aid application process (another compromise), to support college credit initiatives and to create scholarships to recruit new teachers.

The next four years

So, what is in store for higher education during the second term of the Obama presidency? I discussed this in my post-election post, The higher ed agenda and Obama’s second term. But in case you missed it, here’s a recap:

  • Slowing tuition growth. In the Obama campaign’s fall 2012 Blueprint for America’s Future (PDF) is a section titled “Improve Education for Middle-Class Jobs.” It specifically calls for cutting tuition growth in half over the next decade. It also calls for doubling campus-based student aid and incentives for schools that limit tuition growth. So the take-away here is that Obama wants colleges and universities to work on affordability, and maybe somewhere down the line there will be some carrots for those that adhere to the as-yet-unspecified goals.
  • Hope for STEM education. Contained in that same document is Obama’s call for 100,000 more math and science teachers so we can “out-compete China and Germany” (among other nations, presumably) “by out-educating them.” The STEM Master Teacher Corps and investments in research and innovation into the best ways to teach math and science will help improve math and science education nationwide.” That STEM Master Teacher Corps, by the way, has a goal of 10,000, not 100,000. So to reach the blueprint’s 100,000 goal will require more math and science teaching degrees.
  • Job training programs. The blueprint calls for community colleges to train 2 million new workers for “good jobs that actually exist.”
  • Research opportunities to support the blueprint’s goals of expanding jobs in manufacturing and energy. To bolster manufacturing, Obama says he wants to build “a new network of 15 to 20 manufacturing innovation institutes to bring together business and research universities to ensure that the next generation of products are invented and manufactured here.” Meeting his “all of the above” energy goals will also require investment in research universities.

The president’s vision for higher education is hopeful and progressive as well as pragmatic. But he’ll continue to call on colleges and universities to become more accountable and to keep costs down. He will likely continue a theme from his 2012 State of the Union Address, when he told higher ed leaders everywhere: “If you can’t stop tuition from going up, the funding you get from taxpayers will go down. Higher education can’t be a luxury, it is an economic imperative that every family should be able to afford.”

Given the tenor of that statement, you might think Obama is not much of a fan of higher education. But you would be wrong. As Wood notes in his Chronicle piece from last February, shortly after the president’s SotU address:

Despite President Obama’s recent feistiness on student debt and spiraling college costs, he is a man who has generally identified himself with the ethos of contemporary American higher education and has, in turn, been embraced by the faculty, students, and the broader institution. He bridges with ease the differences between the fiscally challenged state university and the financially thriving summit of elite education, and a whole set of related tensions: between going to college to get a job and going to college to get a liberal education; aspiring to financial security and aspiring to be part of the ruling class; and aspiring to be part of America and aspiring to be a “citizen of the world.”

Meanwhile, America’s colleges and universities will continue to struggle to bridge their missions with their economic problems accelerated by the impact of technological advances.

Maybe more important than asking what is the president of the United States’ vision for higher education is the question: What is your vision, Mr. or Ms. President, of your college’s or university’s future?

The higher ed agenda and Obama’s second term

What’s in store for for higher education in President Obama’s second term?

Christine Messina-Boyer and Dan Kaufman of Widmeyer Communications wasted no time looking into their crystal ball. Their post, The Impact of the Election on Education, arrived in my inbox Wednesday morning. In that post, Messina-Boyer and Kaufman discuss both pre-college and higher education, and tell us not to expect any big pushes from the White House or the Education Department during the second term. After al, the president has a fiscal cliff, a Republican congress and a sputtering economy to worry about, so get in line, higher ed.

Since I don’t have a crystal ball, I decided to just look at the president’s Blueprint for America’s Future (PDF), a 20-page campaign document that was shipped to 3.5 million households in swing states during the campaign’s final days. Higher ed comes in to play in a few areas discussed in this document. So if this blueprint is to be realized, the president will need a strong and thriving post-secondary education system.

(A caveat: This is a campaign document, and we know how quickly campaign dreams can evaporate in the heat of political deal-making. So take these ideas for what they’re worth. But if you believe they’re worth advancing, work to hold the president accountable to these blueprint details. Also, there are no specifics in this document, so it’s more of a preliminary sketch than a true blueprint.)

  • Slowing tuition growth. Tied to affordability, this detail within the blueprint’s section titled “Improve Education for Middle-Class Jobs” specifically calls for cutting tuition growth in half over the next decade. It also calls for doubling campus-based student aid and incentives for schools that limit tuition growth. So the take-away here is that Obama wants colleges and universities to work on affordability, and maybe somewhere down the line there will be some carrots for those that adhere to the as-yet-unspecified goals.
  • Hope for STEM education. Obama wants 100,000 more math and science teachers so we can “out-compete China and Germany” (among other nations, presumably) “by out-educating them.” The STEM Master Teacher Corps and investments in research and innovation into the best ways to teach math and science will help improve math and science education nationwide.” That STEM Master Teacher Corps, by the way, has a goal of 10,000, not 100,000. So to reach the blueprint’s 100,000 goal will require more math and science teaching degrees.
  • Job training programs. The blueprint calls for community colleges to train 2 million new workers for “good jobs that actually exist.”
  • Research opportunities to support the blueprint’s goals of expanding jobs in manufacturing and energy. To bolster manufacturing, Obama says he wants to build “a new network of 15 to 20 manufacturing innovation institutes to bring together business and research universities to ensure that the next generation of products are invented and manufactured here.” Meeting his “all of the above” energy goals will also require investment in research universities.

Will any of these goals be realized? Obviously, none of these ideas can be achieved by a single president. It will take hard work and cooperation at the highest levels, among the president, his cabinet and Congress. But also it will require all of higher education pulling together — public and private institutions, research universities and community colleges — as well as the business sector.

Still, if the Widmeyer folks are correct in their assessment that the Obama Administration is unlikely to aggressively push an education agenda, then we not see much in the way of progress.

My personal prediction is that we’ll continue to hear calls to keep higher education affordable (or to make it affordable once again) and to increase the number of college graduates — not only from the Obama administration, but from politicians of all stripes, on both sides.

It promises to be an interesting four years.

Friday Five: Money quote edition (#highered angst, #brand storytelling, the #debates and more)

Lots of good stuff to share this week. Here are five worthwhile posts and articles, each equipped with a money quote to whet your appetite for more. Enjoy these morsels.

1. Let’s calm down about higher education is a refreshing perspective from The Atlantic. It comes at just the right time, too, with all the hand-wringing about the state of affairs of higher ed these days. (I’m not immune to a bit of that hand-wringing, myself.)

The money quote:

The point here is not to deny the existence of problems in American higher education. That would be absurd. The point, rather, is to say that much of the writing about the current “crisis” in American higher education is meant to scare, not to inform; to back agendas, not to enlighten or improve. The worries that afflict us are as old as the Republic. American higher education is not going down the tubes.

2. 7 basic types of stories. Which one is your brand telling? A look at the archetypes of stories from a panel of branding and storytelling experts, put together by Ad Age. Quote de money:

“Brands are stories,” [Droga5 executive creative director Ted Royer] said. “They want to embody a story. When we start working with a client, we don’t want to take a brief. We don’t want to just say, ‘What’s your problem?’ We want to go right back to, ‘Why was your company started? What’s your mission?’ We talk about mission all the time, and it’s just another way of saying, ‘What kind of story are you on? What kind of story do you want to tell?’ … Part of our job as an agency is to reignite that and really figure out what that story is.”

3. 11 PR observations from the first presidential debate is PR Daily’s analysis of the way the two presidential candidates, Mitt Romney and Barack Obama, came off from a public relations perspective. Sharp observations, all the way down to the way the candidates dressed (although the writer, Brad Phillips, failed to mention how huge and prominent Romney’s American flag lapel pin was compared to Obama’s). Worth the read if you’re interested in PR, branding and personal communication. Money quote:

It’s important to point out that as flat as President Obama was tonight, he didn’t have a particularly “bad” single moment; nor did Mitt Romney have a strong one-liner that will become a memorable debate moment. … Still, don’t mistake this analysis for a prediction of what’s going to happen in November. The two presidential candidates will debate two more times this month, and a strong showing by President Obama and/or a weak showing by Mitt Romney will inevitably change the media narrative yet again.

4. Universities are failing at teaching social media, from Fortune and CNNMoney, quoting William Ward (@DR4WARD on Twitter), of Syracuse University’s S.I. Newhouse School of Public Communications. Quoth Ward:

Digital and social skills can be applied across majors and discipline, not just in a social media class. Faculty must change how they research, learn, communicate, and collaborate and model this behavior in all their classes and for their students.

5. Measuring the real value of a college degree, by Jeff Selingo of The Chronicle of Higher Education. Show us the money quote, Jeff:

[B]efore we buy a car, we can find various measures on everything from gas mileage to results of safety tests. We can turn to objective sources, like Consumer Reports, to check comparisons of similar vehicles and the Kelley Blue Book to see which cars hold their value over time. But when it comes to potentially one of the most expensive purchases in a lifetime, the attitude from colleges has always been that we should just trust them on the quality of their product.

Good weekend, all.