Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”
Thanks to Twitter’s analytics tools, users can take a look at their top tweets, top mentions, top followers and other vanityesque metrics (which, we’re told, can be dangerous if misused or misinterpreted). It’s a fun stroll down a virtual memory lane. It’s also instructive, as it provides some indication of what got traction in the ephemeral social mediasphere, and perhaps offers some clues as to why. Continue reading “16 tweets that defined my 2016”
If you came to this post by way of Twitter, and you are actually reading this sentence, then consider yourself among the elite minority of social media users who actually click through to an article that has been shared. Continue reading “Shared but not seen, retweeted but not read”
That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”
This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.
Over the past 24 hours, the love for Twitter has been pouring in from all across the globe in the form of tweets, articles and blog posts. I’m happy to see this, because Twitter has taken more than its fair share of grief over the past few months. Some people aren’t crazy about how Twitter has tweaked its timeline. Investors want to see more growth. And Twitter’s toying with the idea of expanding the character count from 140 to 10,000 has irked many users, including me.
I haven’t been with Twitter since the get-go. (Few people have.) But I signed up in September 2007 — so I’ve been on the platform for eight-plus of its 10 years. I’ve remained fairly active as a Twitter user, mainly because it remains my go-to learning network. It’s also been a way of connecting with many people I’ve never met in real life but feel like I know. Sometimes, those online connections lead to offline meetups, which is always great because I feel like I know some people — or something about those people — before I ever really meet them.
I think Lance Ulanoff best describes how I feel about Twitter in his Mashable article on the platform’s 10th anniversary:
My relationship with Twitter is best summarized as the kind you have with a sibling. I love it, deeply, but also question its choices. I can be vocal in both my admiration and my dissatisfaction. Yet, at the end of the day, we’re tied together.
Twitter got 2016 off with a buzz by floating an idea to give users more room to tweet.
A lot more room — as in up to 10,000 characters per tweet. Continue reading “Twitter acting out of character?”