Some recent news and views of interest to marketers: Continue reading “Friday Five: Marketing mix edition”
I’ve long thought that measuring social media marketing success solely by counting the number of likes a page, post or tweet racks up is the wrong approach — or an incomplete approach at best. Continue reading “Why likes matter less than we’d like”
Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”
Thanks to Twitter’s analytics tools, users can take a look at their top tweets, top mentions, top followers and other vanityesque metrics (which, we’re told, can be dangerous if misused or misinterpreted). It’s a fun stroll down a virtual memory lane. It’s also instructive, as it provides some indication of what got traction in the ephemeral social mediasphere, and perhaps offers some clues as to why. Continue reading “16 tweets that defined my 2016”
If you came to this post by way of Twitter, and you are actually reading this sentence, then consider yourself among the elite minority of social media users who actually click through to an article that has been shared. Continue reading “Shared but not seen, retweeted but not read”
That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”
This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.