Friday Five: Predictions for the new year

Will email marketing make a comeback in 2017? That's one prediction from the Content Marketing Institute's founder. Read more below.
Will email marketing make a comeback in 2017? That’s one prediction from the Content Marketing Institute’s founder. Read more below.

Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”

16 tweets that defined my 2016

Twitter's analytics dashboard offers a month-by-month view of activity.
Twitter’s analytics dashboard offers a month-by-month view of activity.

Thanks to Twitter’s analytics tools, users can take a look at their top tweets, top mentions, top followers and other vanityesque metrics (which, we’re told, can be dangerous if misused or misinterpreted). It’s a fun stroll down a virtual memory lane. It’s also instructive, as it provides some indication of what got traction in the ephemeral social mediasphere, and perhaps offers some clues as to why. Continue reading “16 tweets that defined my 2016”

Striking a balance between promotion and customer service on social media

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That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”

Friday Five: What digital-savvy students want (and don’t want)

When it comes to influencing the college choices of prospective  students, social media is at the bottom of the list, while a school's website carries the most influence.
When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

Continue reading “Friday Five: What digital-savvy students want (and don’t want)”