Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’

In a few short days, the world will be awash in media hype to mark the 50th anniversary of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, which was released on June 1, 1967. Frequently cited as the greatest album ever made , Sgt. Pepper’s is a pop culture touchstone that has influenced countless musicians over the past half century. The record’s golden anniversary has spawned several new books, a “super deluxe” album reissue, a new documentary about the Fab Four andeven  a pretty hilarious mashup of the album with another pop culture icon, Star Wars.

Continue reading “Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’”

Does your marketing stand out?

How does your institution stand out among the higher ed herd?

One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.

Continue reading “Does your marketing stand out?”

Friday Five: #MarchForScience Eve edition

Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected, public attention will be directed to the importance of science to society. Continue reading “Friday Five: #MarchForScience Eve edition”