When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless sidekick Jim Fowler. The program introduced me to all manner of wild animals and environs while subtly embedding in my brain messages about conservation and respect for all living creatures (even though Perkins and Fowler often resorted to tranquilizer darts to take down and sedate various creatures for study and tagging). Continue reading “Moving away from interruption #marketing”
One of the many intriguing sessions I attended during last month’s CASE Summit for Leaders in Advancement was a session titled “Lessons from Advancement’s Level 5 Leaders.” Presented by Daniel P. Saftig, senior consultant and principal at Marts&Lundy, the talk focused on leaders in fundraising so it wasn’t really in my bailiwick. (To the chagrin of communicators, marketers and alumni relations people, fundraising is still what many people, even in the business, think of when they hear the word advancement.) But Saftig’s big question — “What does Level 5 Leadership look like in fundraising?” — intrigued me enough that I’ve been thinking about a similar question: Continue reading “What does Level 5 Leadership look like in #highered marketing?”
Here’s the recap of the Twitter chat.
If you read CASE Currents with any regularity, you may have noticed the note from CASE President Sue Cunningham in the latest issue in which she discusses the importance of cross-cultural communication. At the end of her note, she invites us to join her for an upcoming Twitter chat on that topic. Well, the time for that chat has arrived. Continue reading “Upcoming #casesmc Twitter chat: Cross-cultural communications”
I recently discovered a new word that describes many branding initiatives in higher education today: Vanillacide. Continue reading “Committing brand ‘vanillacide’”
Happy Fiscal New Year to all whose budget year ends on June 30, which is many of us in higher education. Here’s a look back at this blog’s five most popular posts of FY17. Continue reading “Friday Five: Fiscal year favorites”
In a 1982 speech, President Ronald Reagan described status quo as a Latin term for “the mess we’re in.” If that’s the case, then David F. Labaree has no problem with the status quo of higher education. Continue reading “#highered book review: ‘A Perfect Mess,’ by David F. Labaree”
In the pantheon of great marketing minds, Jack Trout holds a lofty position. Which is appropriate, given his role in creating the branding and marketing concept known as positioning. Continue reading “Remembering Jack Trout, inventor of “positioning””