Recent picks from my ginormous Twitter favorites files:
1. Must-read: Seth Godin on higher ed. This post appeared earlier this month in Rob Zinkan’s blog University Advancement, but I don’t think it’s gotten enough attention. Godin, whose 2010 piece on the coming meltdown in higher education generated enormous chatter, digs a little deeper into this subject thanks to Zinkan’s great interview. If you read nothing else today, read this post.
2. 7 content marketing articles worth reading from the always insightful CopyBlogger. My pick of the seven is this piece on creating a content marketing plan.
3. Social media lessons from the GOP race. Great insights, as usual, from Marketing Profs. Learn how the front-runners have leveraged social media and what lessons you can take away from their campaigns.
4. Stress kills creativity and 14 other scientific facts about creativity.
And speaking of stress…
5. What makes PR so darn stressful? The post is actually a question. And here are the top five reasons, based on comments responding to that question.
Higher Ed Marketing 