If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados.
Karine Joly of CollegeWebEditor fame is asking the higher ed community for help in creating what she calls, in a recent blog post, a “roadmap to get higher ed rolling on the digital analytics road.” The first step in creating any sort of map, of course, is to chart our current location so we can best orient ourselves. That’s the intent behind the Higher Ed Digital Marketing Analytics Roadmap Assessment. It only takes 5-10 minutes to complete (it took me about 7 minutes) and is “designed as a first practical step to improve your digital marketing analytics process.”
With questions that are more specific than most in the analytics maturity models currently available, this online assessment will also increase your awareness of best practices. It’s the first step on your learning journey to know what you don’t know or what you don’t do but should.
So take a few minutes to complete the assessment. You’ll not only be helping the higher ed analytics community, you’ll be helping yourself as well, as you will receive your very own HEDMAR score as well as the complete digital marketing analytics roadmap. “You’ll also contribute to a larger benchmarking research study I’m conducting this year on digital marketing analytics practices in higher education,” Joly writes. Expect to see the results in a few months.